The Growth Readiness Scorecard is the qualifier. It exists because IGP only takes two new clients a month, and the worst outcome is taking the wrong client. The scorecard surfaces fit before any sales conversation.
What it measures. Thirteen questions across five dimensions. Scaling product readiness (do you have a defined offer, an ICP, a price?). Positioning clarity (can you describe what you do in one sentence that another professional would recognise?). Infrastructure baseline (what website, list, scorecard do you currently have?). Launch readiness (have you ever run a structured launch?). Operating capacity (do you have the time, the calendar, the team to support a build?).
What the prospect gets. A personalised report with a band assignment (Not Ready, Foundation, Growth Engine, or Signature), a specific first-move recommendation, and an optional Statement of Work matched to their answers. The report is delivered immediately on completion, not after a sales call.
What IGP gets. A qualifier that filters the wrong clients out and matches the right clients to the right tier. Prospects who score Not Ready are sent to a re-engagement sequence with educational content. Prospects who match Foundation, Growth Engine or Signature get a direct response from Jan within the Operator Contact Guarantee window.
The scorecard is a Port move (Book Yourself Solid: qualifier-as-marketing). It is also a Priestley move (oversubscribed by design: capacity gates the offer). It is the highest-converting page on the IGP site for a reason — it gives the prospect a real diagnosis instead of a sales pitch.