The Growth Readiness Scorecard is the qualifier. It exists because IGP only takes two new clients a month, and the worst outcome is taking the wrong client. The scorecard surfaces fit before any sales conversation.
What it measures. The prospect first selects their business type (Expert Service Provider, Knowledge Practice, Project/Tender Business, or Clinical/Health Practice). Then thirteen questions across five dimensions, written in their track's language. Captured knowledge (how much of the owner's IP is systematised?). Client systems (how are clients found, qualified, and converted?). Operational process (how does the business deliver and run?). Growth capacity (can revenue grow without the owner's time growing proportionally?). Ownership and control (who owns the digital infrastructure?).
What the prospect gets. A personalised report with a readiness band (Emerging, Ready, or Advanced), a specific first-move recommendation, and an optional Statement of Work matched to their answers. The report is delivered immediately on completion, not after a sales call.
What IGP gets. A qualifier that filters the wrong clients out and identifies the right ones for a 90-Day Sprint. Prospects who score Emerging are sent to a re-engagement sequence with educational content. Prospects who score Ready or Advanced get a direct response from Jan within the Architect Contact Guarantee window.
The scorecard is a Port move (Book Yourself Solid: qualifier-as-marketing). It is also a Priestley move (oversubscribed by design: capacity gates the offer). It is the highest-converting page on the IGP site for a reason: it gives the prospect a real diagnosis instead of a sales pitch.