How it works
Thirty days to live. Compounding thereafter.
Every engagement moves through five phases. By day 30 the engine is producing, distributing, and nurturing. Month-on-month it gets better, because your content trains on every piece you approve and your ads learn from every click.
The engagement arc
Five phases. Every tier. Varying depth.
Scaling product design
We open with one question: what's the scaling product you've been wanting to build but haven't? Group program, workshop, course, retreat, membership, productised service. The answer becomes the spine of the work. Everything we build after this serves the product we just designed.
Positioning
Who you serve. What you charge. How you differ. Your voice and character, captured in prose we can hand to every asset in the system. We use a five-block voice framework, grounded in your own recordings, so the engine doesn't invent a version of you that isn't you.
Infrastructure
Website · scorecard · content engine · prospecting agent · Meta ads. One connected machine. The scorecard qualifies. The content nurtures. The agent closes the discovery call. The ads feed the top of the funnel. You stay in the clinical or consulting work.
Launch
A soft launch at week four, when the engine goes live. First ads running, first content published, first scorecard submissions flowing. Later, when you have a new scaling product to announce, we run Mass Control. A launch framework designed to move a cohort, not a single lead.
Ongoing operation
We run the machine. Monthly content at your cadence. Ads tuned to performance. Monthly reporting. Quarterly strategy sessions (monthly at Signature). Your job is to stay in your craft and approve what we publish.
Three tiers
Pick the depth that fits where you are.
Any setup fee you pay applies in full as credit toward any higher tier, at any time. No time limit. Start small, move up when the engine proves.
Foundation
For early-career practices laying the groundwork
- ·One scaling product identified and architected (you execute the build)
- ·1-page positioning document and ICP definition
- ·5-page website · branded scorecard · email platform · booking
- ·2 pillar content pieces a month
- ·Scorecard nurture · monthly automated performance report
Growth Engine
The sweet spot. Where most clients land.
- ·One scaling product designed AND co-executed to launch
- ·Full positioning · voice capture · continuous refinement
- ·7-page website · scorecard with personalised result pages
- ·4 pillar pieces a month · email + WhatsApp prospecting agent
- ·Active Meta ads management · quarterly strategy with Jan
- ·One full Mass Control launch sequence per year
Signature
For authorities scaling beyond billable hours
- ·Four scaling products designed and executed per year
- ·Monthly strategy with Jan · direct Slack or WhatsApp access
- ·Full Mass Control launch per year · launch support on all four products
- ·Quarterly offer refresh · priority queue · dedicated VPS available
Pricing is not published on this site. You get exact numbers the moment you complete the scorecard or request a proposal. Matched to your country, your tier, and your chosen track.
Two tracks
Client-Owned or Turnkey. Your call.
Track A · Client-Owned
Everything runs on accounts in your name. Your domain, your Meta Business Manager, your email platform, your AI subscriptions. You pay vendors directly. We operate as users.
Cleanest path for regulated professionals. You can revoke our access at any time and keep running.
Track B · Turnkey Managed
We register and run everything. One invoice each month covers retainer plus infrastructure. You do nothing but approve content.
Transfer Guarantee in every contract: a flat fee to migrate everything back to your own accounts, with 30 days of handover support. You are never trapped.
Every tier, every engagement
The Guarantee Stack. Eight commitments we sign into every contract.
Five have been foundational from day one. Three were added after the 2026-04-23 panel re-audit. Together they put the risk of a bad engagement on us, not you.
90-Day Pipeline Guarantee
Agreed lead volume by day 90 or we work free on retainer until we hit it.
30-Day Go-Live Guarantee
Fully operational system within 30 days of kickoff or we refund the setup difference pro-rata. Internal ceiling of two kickoffs a week is what lets us stand behind this.
Voice Fidelity Guarantee
Every published piece scores at or above the agreed threshold against your Voice Profile. If it doesn't, we kill the piece, correct, and credit the retainer proportionally.
Operator Contact Guarantee
Direct-to-Jan response windows: Signature 2 hours, Growth Engine 24 hours, Foundation 48 hours. On working days. Replaces the account-manager tier with a measurable commitment.
Asset Ownership Guarantee
Everything we build is yours from day one. Track A explicitly. Track B transferable under the Transfer Guarantee.
Transfer Guarantee
A flat migration fee at any time moves everything to your own accounts. 30 days of handover included.
Voice Protection Guarantee
Nothing publishes without your sign-off. If we ever publish unapproved, we kill it, correct it, and credit that month's retainer.
Month-to-Month After Minimum
After your minimum term, roll to month-to-month with 30 days notice. No annual lock-in traps.
How we work
And above everything, the five promises.
These sit above every scope list. They are the operating system of the relationship.
- 01
We build it. We run it.
No account managers in the way. You talk straight to Jan and his team.
- 02
It sounds like you.
Your content engine is trained on your voice, your stories, your method. Not a generic template.
- 03
Every word is shaped by real dealmaking.
Twenty years of negotiation practice in every line. We call it negotiation-grade persuasion. You get copy that closes the reader, not copy that decorates the page.
- 04
Nothing goes live without your yes.
Every piece waits for your review. Your name, your call.
- 05
You own it from day one.
Your domain. Your ad account. Your email list. Walk away any time and keep it all.
Answered
The questions that come up most.
Every tier choice, every time commitment, every guarantee, answered directly. If yours isn't here, write to [email protected].
What's actually in the 30-day build?
What's the difference between Foundation, Growth Engine, and Signature?
Track A or Track B: which one should I choose?
How much of my time does this actually take?
What's the guarantee?
Is pricing in ZAR or USD?
What if I want to leave?
The scorecard tells us which tier fits.
Three minutes. At the end you get a personalised report and, if you choose, a live proposal matched to your answers.
Take the scorecard →