Who is Imperium Growth Partners?

Imperium Growth Partners (IGP) is a productised growth consultancy for solo professionals, built by Jan Potgieter. Jan has spent twenty years at Imperium Negotiation Solutions, the parent brand, leading dealmaking training for bp, Hilton, NHS, Pfizer, Vodafone, John Deere, Adidas and LaLiga. IGP is the same dealmaking instinct, re-pointed at the growth engine around a practitioner's craft. Built in Johannesburg. Delivered globally.

Have you done this for a therapist, lawyer, or advisor before?

Not yet. IGP's first pilot client is a clinical psychologist. What we have done: the same system runs live for Imperium Negotiation Solutions (B2B professional services) and Linda Paige Executive Coaching (B2C executive coaching for women 45 to 60). Different audiences, same shape underneath. That's why pilot pricing exists. The first three clients in a new vertical absorb the productisation cost and earn founder-rate access.

What's actually in the 30-day build?

Week 1: kickoff discovery, scaling product design, positioning, voice capture, accounts set up. Week 2: website deployed, scorecard drafted, email platform configured, content engine trained on your recorded voice. Week 3: scorecard live, first content pieces approved, ad creative drafted, Meta configured. Week 4: soft launch. Ads running, first content publishing, scorecard submissions flowing, go-live declared. Fully operational in 30 days. Compounding improvement thereafter.

What's the difference between Foundation, Growth Engine, and Signature?

Foundation is for early-career practices: one scaling product architected (you execute), 5-page site, branded scorecard, 2 content pieces a month, 3-month minimum. Growth Engine is the sweet spot: one scaling product designed AND co-executed, 7-page site, 4 content pieces a month, active ads management, quarterly strategy with Jan. Signature is for authorities: four scaling products a year, monthly strategy, full Mass Control launches, priority queue, 12-month engagement.

Track A or Track B: which one should I choose?

Track A (Client-Owned) is the default. Every account runs in your name, you pay vendors directly, IGP operates as a user. Cleanest for regulated professionals and anyone who wants zero captivity risk. Track B (Turnkey Managed) is for clients who want one invoice and zero operational exposure. IGP registers and runs the infrastructure, backed by the Transfer Guarantee. Foundation is Track A only. Signature is Track B only. Growth Engine is either.

How much of my time does this actually take?

Fourteen hours total over the four-week build. Week 1: 8 hours (2-hour discovery, voice capture, account setup). Weeks 2 to 4: 2 hours each for approvals. Post-launch: under 2 hours a week for content approvals and one monthly strategy review. Your time on the craft itself doesn't change. This is the whole point.

Do I have to do the voice capture?

Yes. It is the single most important hour of the engagement. Ninety minutes of you talking into a phone recorder, across eight prompts, on your own. No interviewer, no camera, no performance. That raw audio is what makes the content sound like you instead of like a marketing template. Skip it and the content is generic. Do it and clients say 'this sounds exactly like Dr X.'

Do you understand HPCSA, LPC, and FSCA compliance?

Yes. Compliance is a capability IGP flexes for regulated clients. Jan has drafted a full IP, Attribution and Content Approval annex for the Opperman pilot covering clinical advertising restrictions, method-attribution rules, pre-publication review by the practitioner or assistant, and the firm boundary between promoting a practice (yes) and teaching a regulated method (never). All content substantively referencing a regulated method waits on the practitioner's approval before publication.

What's the guarantee?

The 90-Day Pipeline Guarantee: an agreed lead volume by day 90 or we continue operating the engine at zero retainer until we hit it. Volume is agreed in writing at kickoff based on your scaling product, ad spend, and market. If the numbers don't land the retainer carry falls on us, not you. Your setup fee covers the build regardless of outcome.

What if I want to leave?

After the minimum term (3 months Foundation or Growth Engine, 12 months Signature) every engagement rolls to month-to-month with 30 days' notice. Under Track A you revoke our access and keep running. Under Track B the Transfer Guarantee kicks in. A flat migration fee moves infrastructure to accounts in your name, with 30 days of handover support. You are never locked in. No annual renewal traps.

Growth Infrastructure Method — IGP Glossary

The Growth Infrastructure Method is a way of building the marketing and growth systems for a solo expert practice that holds together when the underlying tools change. It is not a tool stack. It is a set of architectural decisions about ownership, voice, modularity, and the place of human judgement.

The five principles. One: own the data layer, not the vendor. Client data lives in systems the client controls. Domain, hosting, ad accounts, email lists, content libraries, all in your name. When a tool dies or triples its price, the data moves. The business does not rebuild. Two: voice-first, tool-second. Every system that produces client-facing output is trained on the founder's voice before any tool is wired in. The voice file is the source asset. The tool is the renderer. Three: modular, not monolithic. The stack is a set of components with clean boundaries. The content engine does not depend on the ads account. The scorecard does not depend on the CRM vendor. Four: human judgement at the edges, automation at the middle. The middle is repetitive, high-volume, low-stakes — automate it. The edges are irreversible and reputation-bearing — a human reviews every edge. Five: thirty days to live, compounding thereafter. The full stack stands up in thirty days. Not perfect. Live.

The Method was developed across three live builds: Imperium Negotiation Solutions (Jan Potgieter's own consultancy), Linda Paige's coaching consultancy, and Imperium Growth Partners itself. The tools used in each are different. The architecture is the same. That is what makes the Method tool-agnostic and what makes it hold when the tools underneath it change.

Practitioners hire IGP to apply the Method to their practice. The output of the engagement is a working growth system: website, scorecard, content engine, prospecting agent, ads, all integrated and operating. Owned by the client from day one. Trained to be run solo by month 12.

Growth Infrastructure Method

See how the framework applies to your practice.