Before you build,
get the blueprint.
You know you need to move to digital. There are too many moving parts and no clear sequence. The Blueprint maps exactly what to build, in what order, and why — in two sessions and a written plan you keep forever.
Every month without a plan is a month of guessing.
Too many options, no sequence
Website, social, email, ads, content, automation. You know you need some of it. You do not know what to do first, and doing the wrong thing first wastes months.
Advice without architecture
You have read the books, watched the videos, maybe hired a coach. You have principles. What you do not have is a build plan specific to your business, your market, and your capacity.
The $10k question
The Sprint is the right move — but you are not ready to commit that before you can see the plan. Fair. The Blueprint gives you the plan first.
A written plan, not a conversation.
The Blueprint is a 15–20 page PDF built on your business, your market, and your constraints. Six sections. Each one actionable on its own.
Service architecture
Your packages defined, named, and priced. Not what you could sell — what you should sell, and in what order.
Ideal client profile
Refined to ad-targetable specificity. Who they are, where they are, what they search, and what makes them buy.
Digital infrastructure map
What to set up, in what order, on which platforms. No wasted subscriptions. No premature tools.
Content strategy
Twenty content ideas drawn from your actual expertise. Not generic prompts — topics your ideal client is already searching for.
90-day launch roadmap
Week-by-week plan from your current state to your first paying digital client. Sequenced so each step builds on the last.
Competitive positioning
How you differentiate in your market. What to say, what to stop saying, and where the gap is that no one else is filling.
Two sessions. One plan. Zero guesswork.
Deep discovery
60 minutes on Zoom
- Your story, method, and expertise — what makes you the authority.
- Your ideal client — who they are, what they need, where they look.
- Your constraints — time, budget, team, tech comfort.
- Your current state — what exists, what is working, what is not.
Jan builds the blueprint
3–5 working days
- Service architecture designed and priced.
- Ideal client profile refined to targeting specificity.
- Infrastructure map, content strategy, and 90-day roadmap drafted.
- Competitive positioning analysed.
Walkthrough and adjustments
30 minutes on Zoom
- Full walkthrough of your written blueprint.
- Questions answered, priorities confirmed.
- Adjustments made on the spot where needed.
- Final PDF delivered — yours permanently.
$497. One plan.
No ongoing fees.
Pay once. Two sessions with Jan. A written plan you own forever. If you decide to commission the full Sprint, the $497 comes off the fee.
- ✓Two Zoom sessions (60 min + 30 min) with Jan directly.
- ✓Written 15–20 page PDF blueprint — bespoke to your business.
- ✓$497 credited toward the $10,000 Sprint if you upgrade within 90 days.
- ✓Not a pitch for more work — a plan that works regardless of who builds it.
This is not a sales call disguised as a service.
The Blueprint is a standalone product. You get a written plan you can execute on your own, hand to a contractor, or use as a brief for any agency. It does not require you to buy anything else from IGP.
If, after reading the plan, you want Jan to build it — the Sprint exists for that. The $497 comes off the Sprint fee. But the plan works regardless of who builds it. That is the point.
The Blueprint vs. the Sprint
Three decades of dealmaking. One architect.
Jan Potgieter has been at Imperium Negotiation Solutions since 2003, leading dealmaking for bp, Hilton, Pfizer, Vodafone, Adidas, and LaLiga. Every Blueprint is built by Jan directly — not a team, not a template.
The negotiation practice behind IGP has worked with
FAQ
Common questions about the Blueprint.
Who is the Transformation Blueprint for?
What is the difference between the Blueprint and the Sprint?
What do I actually get from the Blueprint?
How long does the Blueprint process take?
Stop guessing.
Get the plan.
Two sessions. A written blueprint. Yours to keep. $497.
Get Your Blueprint — $497 →Secure payment via Stripe. You will receive a confirmation email and booking link immediately.