Question 1

Who is Imperium Growth Partners?

Accepted Answer

Imperium Growth Partners (IGP) is a productised growth consultancy for solo professionals, built by Jan Potgieter. Jan has spent twenty years at Imperium Negotiation Solutions, the parent brand, leading dealmaking training for bp, Hilton, NHS, Pfizer, Vodafone, John Deere, Adidas and LaLiga. IGP is the same dealmaking instinct, re-pointed at the growth engine around a practitioner's craft. Built in Johannesburg. Delivered globally.

Question 2

Have you done this for a therapist, lawyer, or advisor before?

Accepted Answer

Not yet. IGP's first pilot client is a clinical psychologist. What we have done: the same system runs live for Imperium Negotiation Solutions (B2B professional services) and Linda Paige Executive Coaching (B2C executive coaching for women 45 to 60). Different audiences, same shape underneath. That's why pilot pricing exists. The first three clients in a new vertical absorb the productisation cost and earn founder-rate access.

Question 3

What's actually in the 30-day build?

Accepted Answer

Week 1: kickoff discovery, scaling product design, positioning, voice capture, accounts set up. Week 2: website deployed, scorecard drafted, email platform configured, content engine trained on your recorded voice. Week 3: scorecard live, first content pieces approved, ad creative drafted, Meta configured. Week 4: soft launch. Ads running, first content publishing, scorecard submissions flowing, go-live declared. Fully operational in 30 days. Compounding improvement thereafter.

Question 4

What's the difference between Foundation, Growth Engine, and Signature?

Accepted Answer

Foundation is for early-career practices: one scaling product architected (you execute), 5-page site, branded scorecard, 2 content pieces a month, 3-month minimum. Growth Engine is the sweet spot: one scaling product designed AND co-executed, 7-page site, 4 content pieces a month, active ads management, quarterly strategy with Jan. Signature is for authorities: four scaling products a year, monthly strategy, full Mass Control launches, priority queue, 12-month engagement.

Question 5

Track A or Track B: which one should I choose?

Accepted Answer

Track A (Client-Owned) is the default. Every account runs in your name, you pay vendors directly, IGP operates as a user. Cleanest for regulated professionals and anyone who wants zero captivity risk. Track B (Turnkey Managed) is for clients who want one invoice and zero operational exposure. IGP registers and runs the infrastructure, backed by the Transfer Guarantee. Foundation is Track A only. Signature is Track B only. Growth Engine is either.

Question 6

How much of my time does this actually take?

Accepted Answer

Fourteen hours total over the four-week build. Week 1: 8 hours (2-hour discovery, voice capture, account setup). Weeks 2 to 4: 2 hours each for approvals. Post-launch: under 2 hours a week for content approvals and one monthly strategy review. Your time on the craft itself doesn't change. This is the whole point.

Question 7

Do I have to do the voice capture?

Accepted Answer

Yes. It is the single most important hour of the engagement. Ninety minutes of you talking into a phone recorder, across eight prompts, on your own. No interviewer, no camera, no performance. That raw audio is what makes the content sound like you instead of like a marketing template. Skip it and the content is generic. Do it and clients say 'this sounds exactly like Dr X.'

Question 8

Do you understand HPCSA, LPC, and FSCA compliance?

Accepted Answer

Yes. Compliance is a capability IGP flexes for regulated clients. Jan has drafted a full IP, Attribution and Content Approval annex for the Opperman pilot covering clinical advertising restrictions, method-attribution rules, pre-publication review by the practitioner or assistant, and the firm boundary between promoting a practice (yes) and teaching a regulated method (never). All content substantively referencing a regulated method waits on the practitioner's approval before publication.

Question 9

What's the guarantee?

Accepted Answer

The 90-Day Pipeline Guarantee: an agreed lead volume by day 90 or we continue operating the engine at zero retainer until we hit it. Volume is agreed in writing at kickoff based on your scaling product, ad spend, and market. If the numbers don't land the retainer carry falls on us, not you. Your setup fee covers the build regardless of outcome.

Question 10

What if I want to leave?

Accepted Answer

After the minimum term (3 months Foundation or Growth Engine, 12 months Signature) every engagement rolls to month-to-month with 30 days' notice. Under Track A you revoke our access and keep running. Under Track B the Transfer Guarantee kicks in. A flat migration fee moves infrastructure to accounts in your name, with 30 days of handover support. You are never locked in. No annual renewal traps.

You'll get Jan on the other end.

Don't worry about the pitch.

Worth including in your first note: