Most growth services fall into one of two failure modes. Done-for-you: the agency does everything, and the client becomes dependent on the agency to keep operating. The work happens; the skill transfer does not. Done-to-you: a consultant or strategist hands the client a plan, sometimes a slide deck, and walks. The plan is real; the execution is not.
Done-with-you is the third path. The work happens on the client's accounts, in the client's name, from day one. The client is in the loop on every decision: positioning, voice, content approval, ad spend, sequence design. The skill transfer is structured into the engagement: every system the client doesn't currently understand is documented, taught, and handed over progressively. By month 12, the client can operate the engine without IGP if they choose to.
Why it matters. Done-for-you maximises agency revenue (the longer the dependency, the longer the retainer). Done-to-you minimises agency exposure (no execution responsibility means no execution failure). Done-with-you maximises client outcomes. The retainer ends when the client decides, not when the agency forces a renewal conversation.
Done-with-you is what the audience asks for explicitly. In Reddit threads across r/Entrepreneur, r/smallbusiness, and r/coaching, the phrase "done-with-you, not done-for-you" recurs as the explicit shift in language. IGP adopted the phrase because it is the audience's word for what IGP was already building.